AdWords for Dummies
Author: Howie Jacobson
• AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
• This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
• Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
• Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
New interesting book: Hawaiian Cookbook or Crazy Water Pickled Lemons
Dreamweaver CS3 Bible
Author: Joseph W Lowery
Learn to create dynamic, data-driven Web sites using the exciting enhancements in the Dreamweaver CS3 version. You get a thorough understanding of the basics and then progress to learning how to produce pages with pizzazz, connect to live databases, integrate with Flash and Photoshop, use advanced technologies like Spry and Ajax, incorporate Flash, Shockwave, QuickTime, and WAV files, import Photoshop files directly into Dreamweaver, and enjoy Web success.
Table of Contents:
Acknowledgments.Introduction.
Part I: Laying the Groundwork in Dreamweaver CS3.
Chapter 1: What’s New in Dreamweaver CS3.
Chapter 2: Introducing Dreamweaver CS3.
Chapter 3: Touring Dreamweaver.
Chapter 4: Setting Your Preferences.
Chapter 5: Setting Up Sites and Servers.
Part II: Designing and Crafting Core Pages.
Chapter 6: Accessing the Code Directly.
Chapter 7: Building Style Sheet Web Pages.
Chapter 8: Working with Text.
Chapter 9: Inserting Images.
Chapter 10: Establishing Web Links.
Part III: Adding Advanced Design Features.
Chapter 11: Working with Divs and AP Elements.
Chapter 12: Using Behaviors.
Chapter 13: Setting Up Tables.
Chapter 14: Interactive Forms.
Chapter 15: Creating Lists.
Chapter 16: Using Frames and Framesets.
Chapter 17: Working with Timelines.
Chapter 18: Powering Ajax Pages with Spry.
Part IV: Incorporating Dynamic Data.
Chapter 19: Establishing Connections and Recordsets.
Chapter 20: Making Data Dynamic.
Chapter 21: Managing Data.
Chapter 22: Working with Live Data.
Chapter 23: Crafting Multiple-Page Applications.
Part V: Including Multimedia Elements.
Chapter 24: Adobe Photoshop, Fireworks, and Bridge Integration.
Chapter 25: Inserting Flash and ShockwaveElements.
Chapter 26: Adding Video to Your Web Page.
Chapter 27: Using Audio on Your Web Page.
Part VI: Enhancing Productivity and Web Site Management.
Chapter 28: Using Dreamweaver Templates.
Chapter 29: Using Repeating Elements.
Chapter 30: Maximizing Browser Targeting.
Chapter 31: Building Web Sites with a Team.
Chapter 32: Integrating with XML and XSLT.
Part VII: Extending Dreamweaver.
Chapter 33: Customizing Dreamweaver.
Chapter 34: Handling Server Behaviors.
Part VIII: Appendix.
Appendix A: What’s on the CD-ROM?
Bonus Chapters.
Bonus Chapter 1.
Bonus Chapter 2.
Index.
End-User License Agreement.
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