How to Open and Operate a Financially Successful Web-Based Business
Author: Beth Williams
With e-commerce expected to reach {dollar}40 billion and online businesses anticipated to increase by 500 percent through the year 2010, you need to be a part of this exploding area of Internet sales. If you want to learn about starting a Web business, how to transform your brick, and mortar business to a Web business, or even if you arc simply interested in making money online, this is the book for you.
This manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. In addition, you will appreciate this valuable book as a resource and reference it in your daily activities as a source of ready-to-use forms, Web sites, and operating and cost-cutting ideas that can be easily applied to your operation.
Table of Contents:
Foreword 9Should You Start Your Own Web-Based Business? 13
A Hot Commodity: Shopping Online 13
Web-based Businesses - A Brief History 14
The Benefits of Starting a Web-based Business 17
Do You Have What It Takes to Run Your Own Web-based Business? 19
Keys to Success 22
Types of Web-based Businesses 23
A Word of Caution: Scams 35
Finding Your Niche 37
What Is a Niche? 37
What Interests You? 39
Research 40
Writing Your Business Plan 43
Legal Business Entities 57
Legal Considerations 63
Choosing a Name for Your Web-based Business 63
Registering Your Business Name 64
Business Licenses Required by Your City/State 67
Employer Identification Number (EIN) 70
FTC Regulations That Will Impact How You Do Business Online 72
Before You Open 79
Equipment You Will Need 79
Accounting Considerations 84
How and When Do You Pay Federal and State Taxes? 94
Finding Products 99
Co-branding 102
Pricing Your Products 104
Pricing Your Services 105
Establishing a Return Policy 106
Determining Shipping Rates 107
What Not to Do 108
Your Web Site 111
How to Choose a Domain Name 111
How to Choose a Web Host 115
Designing Your Web Site 123
Using a Template 138
Hiring a Professional Web Designer 139
Securing Your Web-Based Business 143
Business Insurance 143
Invest in Anti-Virus Protection 146
The Fear of Internet Fraud 151
Encryption 152
Show Your Visitors Your Site Is Secure 152
Firewalls: Protecting Your Computer 156
Popular Firewalls 157
The Importance of Search Engines 159
Submit Your Web Site to Search Engines 163
Keep Track of Your Web Visitors 164
Pay-per-click Advertising 165
Creating Powerful Content For Your Web Site 169
Should You Hire Someone Else to Write Your Web Content? 172
Marketing Your Web-Based Business 175
Create a Logo 175
Write Articles and Submit to Article Directories 178
Purchase or Create Business Cards 179
Join Your Local Chamber of Commerce 180
Network 181
Join the Better Business Bureau (Online) 185
Press Releases 186
Online Forums and Message Boards 189
Your Signature Line 191
Banner Advertising 193
Online Directories 195
Blog 196
Podcast 200
Offer Referral Incentives 201
Radio Ads 202
TV Commercials 203
Newspaper Ads 204
Keeping Your Customers Coming Back Again and Again 207
Set Up Your Own Affiliate Program 207
Add a Message Board to Your Web Site 211
Build an Online Community 211
Offer E-coupons 216
Offer Discounts 217
Hold Contests 218
E-mail/Online Newsletters 218
Blog 223
Give Free Samples 224
Offer a Bonus 225
Become a Sponsor 226
Provide Superior Customer Service 226
Merchant Accounts and Customer Payment Options 231
Shopping Carts 234
Payment Options 235
Adding a Storefront 241
Hiring Employees 245
Resources 271
Bibliography 279
Author Dedication and Biography 282
Index 283
Go to: Healthy Family Cookbook or Breast Cancer Prevention Cookbook
Excel 2007 PivotTables Recipes: A Problem-Solution Approach
Author: Debra Dalgleish
Debra Dalgleish, Microsoft Office Excel MVP since 2001, and an expert and trainer in Excel, brings together a one-stop resource for anyone curious about representing, analyzing, and using their data with PivotTables and PivotCharts. You’ll find this book inimitable when facing any new or difficult problem in PivotTables, covering the entire breadth of situations you could ever encounter, from planning and creating, to formatting and extracting data, to maximizing performance and troubleshooting.
The author presents tips and techniques in this collection of recipes that can’t be found in Excel’s Help section, while carefully explaining the most confusing features of PivotTables to help you realize their powerful potential.
The chapters in this book have been organized into a collection of recipes to take you step by step from the problem you are experiencing to the solution you are aiming for. Without fuss, you’ll find clear and precise information to help you assess your situation, whether common or unique, and solve your problem. Working examples of complex PivotTables and numerous PivotTable programming examples will help you solve problems quickly, without the need to digest heavy content.
What you’ll learn
- How to create and format PivotTables to be as attractive as they are useful
- How to reuse prepackaged “recipe” code to put PivotTables to work in a variety of data-driven scenarios
- How to determine why results of your computations and charting might not match what you expect and how to understand and fix those problems
- Related programming techniques using working examples of advancedPivotTables
Who is this book for?
This book is a must-have resource for anyone who uses Excel frequently.
Related Titles
- Beginning PivotTables in Excel 2007: From Novice to Professional
- Excel 2007: Beyond the Manual
No comments:
Post a Comment